International Web Association (IWA)

Profile WSP-G3-014. Digital Strategic Planner

This section is normative.

The profile sheet, listed below and described in appendix B, is an integral part of the document, “G3 Web Skills Profiles – version 1.0 – Generation 3 European ICT Professional Profiles”, official specification of 14 February 2013” [WSPG3-03].

Summary definition

Professional position that supports the management of an organisation in making strategic choices related to presence and activity on the Net.

Assignment

The Digital Strategic Planner must understand an organisation’s true needs and requirements for presence and activity on the Internet and Web. He or she supports the strategic choices made by top management and provides operating input to the other professional positions involved in the process.

Documentation produced

Accountable

  • Strategic planning
  • Benchmarking analyses
  • Operating plans
  • Business analyses
  • Build strategies to be followed on the Internet and Web
  • Plan activities to be carried out on the Internet and Web
  • Conduct benchmarking analyses
  • Create periodic reports on the progress of the activities and results obtained
  • Conduct training activities within the organisation to develop awareness of the strategies and activities carried out on the Web and Internet
  • A.1. IS and Business Strategy Alignment: Levels e-4, e-5
  • A.3. Business Plan Development: Levels e-4, e-5
  • A.7. Technology Watching: Levels e-4, e-5
  • B.1. Design and Development: Levels e-4, e-5
  • D.3. Education and Training Provision: Level e-3
  • Planning
  • Human resources management
  • Complete perspective on the technologies and applications present on the Internet and Web
  • Use of word processing, calculation, and presentation software
  • Web Usability
  • ISO/IEC 40500:2012 – Information technology — W3C Web Content Accessibility Guidelines (WCAG) 2.0
  • Gaps between established objectives and results obtained
  • Masters degree/courses in on- and offline marketing and communication
  • Excellent planning and scheduling skills
  • Problem Solving
  • Effective communication
  • Leadership
  • Conflict management
  • Customer and results orientation
  • Stress management
  • Good knowledge of the national language or the language used by the working group – minimum level: C1 QCER.
  • Good knowledge of the English language – minimum level: B2 QCER

Responsible

Contributor

Primary duties

Assigned e-CF skills

Abilities, knowledge

Technical

Information Technology

For development

Area of application of the KPI

Qualifications and certifications

Personal aptitudes

Interpersonal and Organisational

Linguistic

Relationships and reporting lines

(This section is for informational purposes)

Interacts with

  • Advertising Manager
  • Business Analyst
  • Community Manager
  • DB Administrator
  • E-commerce Specialist
  • Frontend Web Developer
  • Information Architect
  • Knowledge Manager
  • Mobile Application Developer
  • Online Store Manager
  • Reputation Manager
  • Search Engine Expert
  • Server Side Web Developer
  • User Experience Designer
  • Web Accessibility Expert
  • Web Account Manager
  • Web Content Specialist
  • Web Project Manager
  • Web Security Expert
  • Web Server Administrator
  • Corporate staff positions (Marketing, Sales, Communication) or directly to the Board of Directors

Reports to

Appendices

Appendix A. Glossary

 

Informational

For the purposes of information and not required for compliance.

Note: The content required for compliance is referred to as “normative”.

Normative

Required for obtaining compliance.

Note: Content listed as “informational” or “non-normative” is never necessary for compliance.

Appendix B. Profile Sheet Structure

The Web skills profiles are identified by an unambiguous code and are structured in reference to paragraph 4.2 of the official CEN reference document, “European e- Competence Framework version 2.0 – CWA Part II: User guidelines for the application of the European e-Competence Framework 2.0” [CWA-01].

 

  • Profile Title. Name – including the identification code – of the Web skill profile according to the unambiguous international catalogue from the IWA/HWG.
  • Summary definition. Lists the primary purpose of the profile. The purpose is to give all stakeholders and users a brief, concise description of the specified Web skill profile, written in a form understandable by ICT professionals, managers, and Human Resources staff.
  • Assignment. Describes the basic assignment of the profile. The purpose is to specify the working role defined in the Web Skill Profile.
  • Documentation produced. Describes the documents produced by the job description as manager (guarantee), representative (support), and employee (contribution).
  • Primary duties. Provides a list of typical tasks carried out by the profile. A task is an action undertaken to achieve a result in a broadly defined context and contributing to the definition of the profile.
  • Assigned e-CF skills. Provides a list of the skills necessary (taken from the e-CF references) to carry out the assignment. A skill is the outcome of the previous definition of the Profile and helps to differentiate profiles.
  • Abilities, knowledge. A list of abilities and knowledge necessary for the definition of the profile, subdivided into technical, IT, and improving abilities (strengthening the profile).
  • Area of application of the KPI. Based on KPI (Key Performance Indicators), the area of application of the KPI is a more generic indicator, consistent with the grade level of the overall profile. It applies for adding depth to the assignment.
  • Qualifications and certifications. These are the recommended, but not essential, qualifications and certifications for carrying out the activities in the profile. However, these qualifications and certifications may be used for developing knowledge of specific skills within the profile.
  • Personal aptitudes. A list of aptitudes supporting the abilities and knowledge, subdivided into interpersonal/organisational and linguistic. This section reports references to the QCER [CE-01], which promotes the understanding of specific language certifications, purely for informational purposes.
  • Relationships and reporting lines. A list of Web skills profiles and not with whom the profile discusses (relationships) or reports (reporting lines). This section is for informational purposes.
  • [CC-01] Creative Commons – Attribution – No derivative works – 3.0  (CC BY-ND 3.0)
    http://creativecommons.org/licenses/by-nd/3.0/
  • [CWA-01] CEN – European e-Competence Framework version 2.0 – CWA Part II: User guidelines for the application of the European e-Competence Framework 2.0 (September 2010)
    http://www.ecompetences.eu/site/objects/download/5999_EUeCF2.0userguide.pdf
  • [WSPG3-01] IWA – IWA Italy Web Skills Profiles Group

Appendix C. References

http://www.skillprofiles.eu

  • [WSPG3-02] IWA – IWA Italy – International Webmasters Association Italia

http://iwa.it