International Web Association (IWA)

Profile WSP-G3-011. Web Content Specialist

This section is normative.

The profile sheet, listed below and described in appendix B, is an integral part of the document, “G3 Web Skills Profiles – version 1.0 – Generation 3 European ICT Professional Profiles”, official specification of 14 February 2013” [WSPG3-03].

Summary definition

Professional position between the Digital Communication and Marketing sectors. He or she manages content for a Website.

Assignment

The Web Content Specialist is directly responsible for producing effective content, both text and multimedia, for a Web resource. He or she therefore has basic responsibility for the platform hosting the content (Website, social network, blog, interface) and the target (users). He or she monitors the usability of the site with customer satisfaction tools. He or she may be freelance or part of a public or private organisation.

Documentation produced

Accountable

  • Text and multimedia content creation
  • Evaluation of content implementation opportunities and elimination of critical situations
  • Content management, writing, updating, modifications
  • Create Text and multimedia content
  • Control and monitor compliance with standards
  • Optimise usability
  • Ensure compliance with legal and privacy regulations and environmental commitments
  • C.3. Service Delivery: Level e-3
  • E.4. Relationship Management: Level e-4
  • E.6. ICT Quality Management: Level e-4
  • Multimedia content editing and post production
  • Graphic editing applications
  • Laws on privacy, copyright, and all legal requirements
  • Marketing and public relations
  • Mark-up and style sheet languages (e.g. XHTML, HTML, XML, CSS)
  • Operating systems for mobile or portable devices
  • ISO/IEC 40500:2012 – Information technology — W3C Web Content Accessibility Guidelines (WCAG) 2.0
  • Cultural knowledge
  • Advanced marketing and communication knowledge
  • Fully operational Web Components
  • Appropriate content legibility indices
  • Specialisation, masters degree, or courses in Web Content Management, Web writing.
  • User/customer focus
  • Problem solving
  • Work group management – team leader
  • Customer relations management
  • Good general cultural knowledge
  • Good knowledge of the national language or the language used by the working group – minimum level: B1 QCER.
  • Good knowledge of spoken and written English – minimum level: C1 QCER

Responsible

Contributor

Primary duties

Assigned e-CF skills

Abilities, knowledge

Technical

Information Technology

For development

Area of application of the KPI

Qualifications and certifications

Personal aptitudes

Interpersonal and Organisational

Linguistic

Relationships and reporting lines

(This section is for informational purposes)

Interacts with

  • Community Manager
  • Reputation Manager
  • Search Engine Expert
  • Web Accessibility Expert
  • Web Project Manager
  • Web Account Manager

Reports to


Appendices

Appendix A. Glossary

 

Informational

For the purposes of information and not required for compliance.

Note: The content required for compliance is referred to as “normative”.

Normative

Required for obtaining compliance.

Note: Content listed as “informational” or “non-normative” is never necessary for compliance.

Appendix B. Profile Sheet Structure

The Web skills profiles are identified by an unambiguous code and are structured in reference to paragraph 4.2 of the official CEN reference document, “European e- Competence Framework version 2.0 – CWA Part II: User guidelines for the application of the European e-Competence Framework 2.0” [CWA-01].

 

  • Profile Title. Name – including the identification code – of the Web skill profile according to the unambiguous international catalogue from the IWA/HWG.
  • Summary definition. Lists the primary purpose of the profile. The purpose is to give all stakeholders and users a brief, concise description of the specified Web skill profile, written in a form understandable by ICT professionals, managers, and Human Resources staff.
  • Assignment. Describes the basic assignment of the profile. The purpose is to specify the working role defined in the Web Skill Profile.
  • Documentation produced. Describes the documents produced by the job description as manager (guarantee), representative (support), and employee (contribution).
  • Primary duties. Provides a list of typical tasks carried out by the profile. A task is an action undertaken to achieve a result in a broadly defined context and contributing to the definition of the profile.
  • Assigned e-CF skills. Provides a list of the skills necessary (taken from the e-CF references) to carry out the assignment. A skill is the outcome of the previous definition of the Profile and helps to differentiate profiles.
  • Abilities, knowledge. A list of abilities and knowledge necessary for the definition of the profile, subdivided into technical, IT, and improving abilities (strengthening the profile).
  • Area of application of the KPI. Based on KPI (Key Performance Indicators), the area of application of the KPI is a more generic indicator, consistent with the grade level of the overall profile. It applies for adding depth to the assignment.
  • Qualifications and certifications. These are the recommended, but not essential, qualifications and certifications for carrying out the activities in the profile. However, these qualifications and certifications may be used for developing knowledge of specific skills within the profile.
  • Personal aptitudes. A list of aptitudes supporting the abilities and knowledge, subdivided into interpersonal/organisational and linguistic. This section reports references to the QCER [CE-01], which promotes the understanding of specific language certifications, purely for informational purposes.
  • Relationships and reporting lines. A list of Web skills profiles and not with whom the profile discusses (relationships) or reports (reporting lines). This section is for informational purposes.
  • [CC-01] Creative Commons – Attribution – No derivative works – 3.0  (CC BY-ND 3.0)
    http://creativecommons.org/licenses/by-nd/3.0/
  • [CWA-01] CEN – European e-Competence Framework version 2.0 – CWA Part II: User guidelines for the application of the European e-Competence Framework 2.0 (September 2010)
    http://www.ecompetences.eu/site/objects/download/5999_EUeCF2.0userguide.pdf
  • [WSPG3-01] IWA – IWA Italy Web Skills Profiles Group

Appendix C. References

http://www.skillprofiles.eu

  • [WSPG3-02] IWA – IWA Italy – International Webmasters Association Italia

http://iwa.it